11 Must-Try Marketing Ideas for your Roofing Business
When you are trying to run AND advertise your roofing company, it can be tough to determine what the next steps are. Luckily, if you are a roofing contractor searching for a steady stream of new leads and customers, there are a whole lot of things you can do to get more roofing tasks on your own. If you’re thinking about how to advertise a roofing company, continue reading.
If you concentrate on these tasks long term to create a reputation for yourself, you might have a yearlong roofing business filled with roof repair, replacement, and inspection tasks, with a full inbox and ringing telephone. There are loads of offline and online marketing opportunities to advertise and grow your roofing business. So let’s jump to the tips!
1. Get Customer-Ready Online
Many clients these days, even commercial clients, will look for new organizations to work with before choosing so that your online presence including your site has to be customer-ready.
2. Dominate your Local Roofing Searches
With your site up and client ready, do not forget to prepare it for search engines also. Doing some roofing SEO after locating your very best roofing keywords can help give you the best chance of showing up when people search for roofing solutions. Don’t forget to register for your Google Business list and connect it to your site, too.
3.Fill Out Your Local Profiles
Were you aware that some clients also search on local sites like Yelp? Make sure all your local profiles are filled out. BONUS — doing so helps your website appear higher when you add your links!
4. Show Off Your Roof Work Portfolio
Make sure people can see high quality, real pictures of your latest work to get an idea of the quality jobs you can do.
5. Get Real Reviews
When you finish a job for a client, be sure that you ask them to get a review on one of your online profiles, such as Yelp or Google My Business. This is important to help others select you as their builders, and yes, this is just another internet marketing factor which also helps your profiles appear higher.
6. Offer Free Roof Estimates and Inspections for New Customers
One of the best ways to acquire new clients in the novels is to offer you a 1-time deal, like a free roof inspection or a free estimate. This may also foster goodwill on your new customers’ minds and will make them think of you whenever they want a roofer!
7. Send Direct Mail
Believe it or not, direct email is indeed still very quite an effective way of advertising for local businesses. This is because it is easy to target the places that you service.
8. Remarketing and Social Advertising
As soon as you’ve got your site up and are getting visitors, be sure you remarket your customers who did not contact you. This means showing them ads for your company even when they leave your website. This is significant because most people who visit your site won’t contact you on the first attempt.
Social marketing is also an excellent option, and a little blend of local advertisements and electronic marketing, because such as on sites like Facebook, you can target individuals right in your town with a new customer offer.
9. Network Locally
Networking isn’t dead and never will be. Join your local Chamber of Commerce and attend local business owner meetups to inform people about your roofing company and become the”go to” company for roofing. Connect with property brokers and property managers who may need your service on a repeat basis.
10. Ask for Referrals
Do not be afraid to ask your network and your previous customers for referrals.
11. Sponsor Local Events
Have you ever been to a neighborhood event or fair and noticed sponsor logos plastered everywhere? Once more, this is a superb way to get your name out to the regional community and be sure they know of you. Sponsorships are a type of advertising that’s also philanthropic and enables you to return to your community.
Do you believe you’ll have the ability to advertise your roofing company more efficiently after checking out this listing? Tell us in the comments!